Field notes on growth, partnerships, and AI-era marketing.
Original research, teardowns, and tactical playbooks from inside the experiments that built $580M+ in revenue.
Partner Marketing Is Becoming the Connected Commerce Layer
Affiliate, creators, publishers, AI discovery, and commerce data are converging into a new operating model for partnership marketing.
The CMO's AI Discovery Measurement Problem: What to Fund When the Click Disappears
When buyers trust AI, peers, reviews, and partners before they ever click, how do you prove those investments create pipeline rather than just visibility?
The Affiliate Evolution: Why Strategy Is Shifting (But Measurement Isn't)
Brands are rebuilding partner strategy for an AI-mediated buying journey while still measuring with last-click. Five signals from the 2026 PMA Performance Marketing Brand Survey.
Escaping the “7% Trap”: The Operational Architecture of a 25% SaaS Partner Engine
Most B2B SaaS partner programs plateau at 7% of revenue. Here's the 12-step operational blueprint—from tracking to GEO to ICP recruitment—that gets you to 25%.
The AI Trust Gap: Why GEO Success Requires Partner Marketing
AI models cite third-party sources 6.5x more often than brand content. Here's why your partner program is now your primary GEO visibility engine.