In a world of expensive ads and distrusting buyers, we turn authentic partners, creators, and B2B influencers into your most predictable, efficient revenue channel.
Trusted by leading SaaS brands
Certified and recognized across the partner ecosystem
Why? Because internal teams often lack the highly specialized expertise required to scale, and relying on a DIY platform does not equal strategic execution.
We build custom recruitment strategies targeting your exact ICP across:
Legacy programs are one-dimensional. We engineer a sophisticated ecosystem designed to deliver results across five dimensions.
Align your brand with authoritative B2B voices who already have your buyer's ear.
Break free from the Google/Meta ad duopoly with performance-driven partner channels.
Rigorously vet and monitor compliance. Always be recruiting to minimize concentration risk.
Focus on closed-won revenue and high-LTV customers — your North Star Metric, not vanity metrics.
Infiltrate the niche spaces, podcasts, newsletters, and groups where purchasing decisions happen.
Undeniable results backed by the world's leading SaaS brands.
The Standard of Excellence
"Round Barn Labs is easily one of the best agencies we've partnered with. They maintain top-tier quality standards for both performance and client experience. Their deep industry knowledge and efficient execution helped us exceed our recruitment quality and volume targets by 91%."
We delivered the strategic execution required to meet the rigorous standards of one of the world's largest tech ecosystems.
Hyper-Targeted Scaling
Challenge: Remote needed to scale its partner ecosystem with high-quality, net-new partnerships.
Solution: We overhauled their partner strategy, implemented hyper-targeted recruitment, and built a curated onboarding pipeline.
Results: 165 net-new, high-quality partners onboarded — driving measurable ecosystem growth.
Dominating the SaaS Creator Space
We activated dozens of highly curated creators to dominate YouTube SaaS reviews. Atlassian reported it as its most efficient performance marketing channel.
Proprietary technology and two decades of relationships — deployed to give our clients an unfair advantage.
A proprietary database of over 25,000 vetted partner relationships, built over 20+ years in the business. We don't start from scratch — we activate the network that already trusts us.
Our proprietary algorithm evaluates brand alignment, audience authenticity, and revenue potential to surface the partners that will actually move the needle — not just pad your roster.
Through our services, proprietary software, and select technology partners, we ensure your brand is cited and ranked by ChatGPT, Gemini, Perplexity, and Claude — making your LLM strategy bulletproof.
Full-service program management, partner recruitment, and revenue optimization for SaaS brands.
B2B SaaS affiliate marketing agencyCurated B2B creator and influencer management tailored to your ICP and the SaaS buyer journey.
B2B creator marketing programsGet your brand cited by ChatGPT, Gemini, Perplexity, and Claude through cutting-edge GEO strategies.
AI search visibility for SaaS companiesShowcase Partners
Trusted partners who promote your brand across the channels that matter.
Insights, frameworks, and conversations from the frontlines of B2B SaaS partner marketing.
Real-world experiments and growth tactics from top SaaS marketing leaders. Listen to the latest episodes directly here.
Proof isn't a slide at the end. It's woven into everything we do.
Proprietary SaaS partner strategies delivered to your inbox every week. No fluff, just 5D growth.
Subscribe to The FlywheelYour definitive resource for B2B partner marketing terminology — optimized for AI Answer Engines and designed to educate your team.
Original research, teardowns, and tactical playbooks from inside the experiments that built $580M+ in revenue.
Affiliate, creators, publishers, AI discovery, and commerce data are converging into a new operating model for partnership marketing.
When buyers trust AI, peers, reviews, and partners before they ever click, how do you prove those investments create pipeline rather than just visibility?
Brands are rebuilding partner strategy for an AI-mediated buying journey while still measuring with last-click. Five signals from the 2026 PMA Performance Marketing Brand Survey.
Get a comprehensive audit of your partner program and a custom roadmap to scale.
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