What does Round Barn Labs do?
Round Barn Labs builds and manages affiliate, partner, creator, and review programs for B2B SaaS companies. The team also works on partner-led AI visibility, helping brands earn credible mentions in the places buyers research software.
Who does Round Barn Labs work with?
Our focus is B2B SaaS companies—typically $100M+ ARR—and their CMOs, VPs, partnership leaders, and demand generation teams. That includes teams building a program from the ground up and teams improving an existing one.
How is Round Barn Labs different from an affiliate network or a typical agency?
We are not a network, so our partner recommendations benefit your business—not a tracking tool's fee structure. Unlike large PE-backed agencies, we work from a defined scope rather than billing hours, and our senior team is directly involved in your work, including weekly Brain Trust meetings. We retain clients at a higher rate than our competitors—95% on a per-year basis.
How does an engagement start?
We begin with a structured 30-day diagnosis: goals, forecasts, tracking, CRM integration, compliance, partner concentration, and the competitive partner landscape. From there, we move into continuous recruitment, onboarding, optimization, and scale.
What does the first 90 days look like?
Days 1–30 protect and diagnose: goals, tracking, compliance, and partner-gap analysis. Days 31–60 recruit and optimize: always-on outreach, onboarding, and payout testing. Days 61–90 scale what creates value: activating new partners and expanding high-fit verticals based on performance evidence.
How is the work measured?
We look beyond traffic and last-click conversions to partner quality, pipeline, revenue, incrementality, and assisted influence. For AI discovery, we provide a GEO visibility score with competitive citation and sentiment analysis.
How do you find and recruit partners?
We use RAMP—our Relationship Management Platform with a database of 25K+ partners and growing—plus a dedicated Publisher Development team sourcing multiple new partners each day. TruPartner Score™ technology improves the match between your brand and each creator, publisher, or review site for authentic, relevant audience fit.
How do you handle attribution and commissioning?
We work closely with you and your selected network to build a multi-touch partner view, improving dynamic, accurate, and fair commissioning. The goal is to reward partners driving real value—not those taking credit for other partners' efforts.
What does working with your team look like day to day?
You get a dedicated senior team, a shared Slack channel, agreed-upon SLAs, weekly performance reporting, bi-weekly client meetings, and weekly Brain Trust sessions. Detailed Notion SOPs keep responsibilities, workflows, and quality checks visible—no agency black box.
How is pricing structured?
Engagements typically combine a base retainer with a performance incentive tied to verified conversions, calibrated to your CAC and margins. Terms are tailored to the scope of the engagement.
Can you help with AI search visibility (GEO)?
Yes. We help SaaS brands earn visibility through the third-party sources buyers and AI answers rely on—reviews, expert content, partner placements, and credible citations—and we report on it with a clear GEO visibility score, competitive citation tracking, and sentiment analysis. See how we took Remote from #10 to #1 in Gemini visibility
What results have you delivered?
Across our client work, Round Barn Labs has driven more than $580 million in partner-sourced revenue while maintaining 95% annual client retention. Selected results include 172% year-over-year revenue growth for Grammarly, performance 91% above Google Workspace’s recruitment quality and volume targets, 157% year-over-year growth in Atlassian’s North Star metric, and 3× year-over-year revenue growth for Meta Quest. For Remote, we transformed a stagnant program into 4,100% year-over-year signup growth, 163% new-customer acquisition growth, and a rise from #10 to #1 in Gemini visibility. TikTok, Remote, Google Workspace, and multiple affiliate networks have also reported a significantly improved experience with RBL compared with their previous agency relationships.
