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Paid Marketing
Get Ahead of Challenges Posed by the iOS 14 Update

With Apple’s recent iOS14 update, iPhone and iPad users will now have to opt in to allow Facebook, Google and other apps to collect data...

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Affiliate Marketing
When and How to Launch an Affiliate Marketing Program

Affiliate marketing is a powerful way to expand your brand’s reach and to build trust with a whole new set of consumers. But knowing when...

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Affiliate Marketing
RBL Revitalizes Puma’s International Affiliate Program in the Midst of COVID

Running a successful international affiliate marketing program is often a daunting task, even in the best of times. Amidst the disruption...

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Paid Marketing
2020 Digital Advertising Trends for a Holiday Season Upended by COVID and the Election

It all kicked off earlier this year. With the year’s uncertainty already having moved the paid marketing competitive environment.

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Paid Marketing
AI Gets Creative: RBL + Pencil Deliver Higher ROAS by Generating Data-Driven, On-Brand Ad Creative

As Facebook/Instagram and its algorithm have advanced over the years, ad optimizations and targeting have become less and less important.

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Paid Marketing
Account-Based Marketing Helps Ironclad Lock in Better Leads via Google & LinkedIn Advertisements

Find out how Ironclad ramped up their lead generation using RBL’s account-based marketing strategy on Google Ads & LinkedIn.

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