Using Exclusive Offers to Boost Portal Sales via the Facebook Affiliate Program
Client Overview
The Facebook Portal is a smart display device whose primary purpose is to make video calls to friends and family via Facebook Messenger’s built-in video calling service. It also boasts Alexa built-in.
The Facebook Portal team have entrusted the team at RBL to manage their affiliate programs and serve as an experienced guide to affiliate partner knowledge, strategy, and tactical execution.
This has been a collaboration across stakeholders in product, marketing, and data science to ensure the program is set up for success. Within this context, we collaborated closely with the Facebook team and wanted to share some exciting learnings and results to date.
The Challenge
Increase e-commerce sales, within the margins of Facebook’s preferred CPA and ROAS goals, via testing in an emerging channel to Facebook - their affiliate marketing program.
Our Solutions
- Focus on investing with top affiliate partners who are showing strong performance YTD.
- Re-invest with partners who successfully promoted an exclusive offer during the prior run in Nov 2019.
- Secure paid media exposure promote the visibility of affiliate partners' exclusive offers.
- Create affiliate links for publishers, outreach to our top 25 partners and newsletters to key consumer tech partners.
Top Partners
Results
Increased affiliate traffic to the Portal site driven by the exclusive offer:
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Why it matters: As you devise your landing experiences, make sure you ask questions of your customers to drive better conversion. You can do this through:
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That's it! 👊 we'll add some stuff in the weeks to come. Thanks for taking this journey with us and sharing your inbox with us!
[[—authors name] author]
ThredUP is a fast-growing online consignment retailer based in the Bay Area. They recently closed series F funding of $175MM.
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