Are you Ready for Holiday? #34

Are You Ready for Holiday? #34 🎄🎁

Your Affiliate Marketing Prep List 2023: Amazon 🛍️

In our last issue, we covered a lot to prepare you for holiday. We dropped some knowledge bombs in the form of 15 Pro Tips to get your holiday dialed in!

Today we are going deep on Amazon! 🛍️

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Boost Your Amazon Sales this Holiday Season 2023: How to leverage Affiliate Marketing and Levanta Technology. 👩‍💻🎄🎁 !

To recap, the most popular shopping destination this holiday season is Amazon, where 67% of Americans are shopping.

60% of consumers start their product search on Amazon.

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October Prime Day 🎃

Yes another prime day is coming in Oct!

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Capitalizing on Prime Day in October 2023 is not just an opportunity; it's a necessity for performance marketers looking to maximize ROI.

Data from previous years indicates a surge in consumer activity and spending around this event—up to a 45% increase in average daily sales for sellers who partook in Prime Day 2021.

According to an independent study by Adobe Analytics highlights how big Prime Day 2023 was. That report estimates consumers in the U.S. alone spent $12.7 billion over the two-day event, a 6.1% increase over last year.

As a leading E-Comm brand you will want to leverage this!

Start by optimizing your partnerships and ad campaigns well in advance.

Allocate a higher PPC budget for top-performing keywords during the two-week run-up to Prime Day to ensure prime visibility.

Consider bundle deals or limited-time offers to incentivize bulk purchases, which have shown a 30% uptick in conversion rates during past Prime Days. The higher Cart Amount can support offsetting discounting and hits to your margin.

Consider significant deal parity to collaborate with your team and review your competitor deals currently and historically to offer a compelling consumer deal for Prime Day.

Work closely with your top affiliate partners to provide them with a heads up to plan to promote your deal! This is key. They will often have ideas and ways to support you since they have incentive to see you do well as they will earn more if you do!

Take it from Amazon and review their Guide to Prepare for Prime Day in 2023

Lastly, monitor real-time analytics rigorously to pivot your strategies as needed. Ignoring Prime Day is leaving money on the table; strategizing for it can be your jackpot.

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Understanding Amazon Affiliate Marketing as a Seller

While you may be familiar with Amazon’s Affiliate Program from an affiliate's perspective, it’s essential to understand how it can benefit you as a seller. Essentially, affiliates promote your product through unique tracking links. When a customer makes a purchase using this link, the affiliate earns a commission, and you gain a sale.

How to Get Started:

1. Seller Central Account: Make sure your Amazon Seller account is active and your product listings are optimized.
2. Reach out to Affiliates: Identify potential affiliates whose audience aligns with your product and reach out to them.
3. Affiliate Dashboard: Track performance metrics via your Seller Central account.

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Advanced Tactics for the Holidays

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Seasonal Product Bundles

Create special holiday bundles and encourage affiliates to promote these as unique, valuable deals. This will not only increase your Average Order Value but also make the offer more appealing for the affiliate’s audience.

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Affiliate Incentives

Run special promotions or incentives for affiliates. This could mean offering higher commissions for every sale during the holiday season.

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Custom Coupon Codes

Amazon allows sellers to create custom coupon codes. Offer these to your affiliates, making it more enticing for their audience to make a purchase.

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Leveraging Levanta for Streamlined Operations

Levanta is a SaaS platform build specifically for Amazon sellers. Their AI-driven technology that can significantly enhance your affiliate marketing strategies on Amazon.

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Real-Time Analytics

Levanta’s advanced analytics allow you to track performance metrics such as click-through rates and conversion rates for each affiliate, helping you understand what's working and what isn’t.

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Automated Affiliate Management

Through Levanta, you can automate your communications and management of multiple affiliates. This ensures that you spend less time on administrative tasks and more on strategy.

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AI-Powered Recommendations

Levanta’s AI algorithms provide insights into optimizing your product listings, pricing strategies, and more, all of which can be beneficial for your Amazon sales.

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Steps to Integrate Levanta with Your Amazon Seller Account

1. Register for Levanta: Create an account with Levanta to start your journey.
2. Link Your Amazon Account: Sync your Amazon Seller account with Levanta.
3. Start inviting Affiliates: Levanta has a network of thousands of affiliates built into their platform.
4. Set Up Campaigns: Create and manage campaigns via Levanta's user-friendly dashboard.
5. Prime Time: Upload your Prime Day and holiday deals

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Wrap-Up

• Amazon is too powerful to ignore
• It’s time to wrap up your prep
• Prime Day is coming
• Use the guides links and steps provided to set your brand up for success
• Tap Levanta to improve your approach
• Take the 10% cash Amazon is giving sellers to send third party traffic to Amazon listings.

By leveraging Amazon’s Affiliate Program and integrating with Levanta, you can amplify your visibility and sales this holiday season. The combination of smart affiliate partnerships and sophisticated technology can provide your brand with the boost it needs to make Holiday 2023 a resounding success.

Ready to dominate this holiday season? Start implementing these strategies today for a profitable tomorrow. Happy Holidays and Happy Selling!

Special thanks to Rob Schab, CMO, Levanta for sharing his insights.

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