In this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today. We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong. We wrap up with some personal stories—including sports, family, and parenting.