Guiding you through the world of growth, performance marketing, and partner marketing. We sit down with growth and marketing leaders to share tests and lessons learned in business and life. Host: Tye DeGrange Guest: Richard Wright Hype man & Announcer: John Potito Timestamps: 00:00 Introduction to Always Be Testing podcast 06:46 Ty De Grange welcomes guest Richard Wright 15:54 Richard's long-standing relationship with Ty 23:40 Richard's entry into the affiliate marketing world 32:52 Differences between UK and US markets 37:56 Importance of diverse partner mix in affiliate marketing 42:19 Richard's thoughts on AI in affiliate marketing 46:39 Richard's love for space and guitars 52:13 Richard's recommendation: Yamaha THR guitar amp 53:17 Richard's LinkedIn presence and closing remarks